We are a manufacturer of POS (point of sale) materials, tailored to the needs and visions of our customers. But, what are they actually? In short, these are advertising media whose task is to support sales during marketing campaigns. They are placed on shop counters, shelves with products, or even ceilings and floors of various premises. We offer dozens of patterns that differ in design. This allows us to offer you products that are tailored to various concepts. Do you need a series of functional free-standing advertising items that convey specific information? Does your advertising campaign provide for wobblers to be placed in sensitive points of the store where your products are available? Or maybe you are searching for a company that will devise an individual design with LED backlight? We can implement all of the above.
Effectiveness of POS
There is a fair belief that POS materials are highly effective in driving sales and perpetuating brand awareness in the minds of consumers. What is the reason for that? A well-placed advert on the premises of the trading facility may suggest to the customer the possibility of buying a particular product, while adding a small advertising element at the checkout itself may influence the purchasing decision, which, according to some studies, is made even in 2/3 under the influence of an impulse.
Obviously, taking into account all the effectiveness of wobblers, dispensers or trays, moderation must be kept in mind. Too much concentration of the same advertisement in one place, even in a various form, may simply overwhelm the customer, so that the advert becomes just a meaningless background and will not attract any attention. Therefore, it is worth investing in well-thought-out solutions that will surprise with form or draw attention thanks to their clever placement in the store space.